retail merchant

The traditional manufacturer relation pattern starts from the manufacturer, the dealer, the wholesaler, the retail merchant to the consumer.

无论环境与渠道如何改变，厂商关系是营销渠道管理永恒的话题.传统厂商关系模式从生产厂家开始，经过经销商、批发商、零售商到达消费者。

From the design plan stage, is clear about locates in the ordinary retail sales merchant.

自设计规划阶段, 就明确定位于普通的零售商户.

Perishable products itself characteristic had decided its production management risk big, and the market demand is indefinite. So the manufacturer and the retail merchant adopts the purchase pledge and the contract effective way realizes risk and profit allocation.

易逝品本身的特点决定了其生产经营风险大、市场需求不确定，所以制造商和零售商之间采取采购承诺和契约的有效方式来实现风险和利益的分摊。

This article discusses the profit allocation on two-stage supply chain between the manufacturer and retail merchant under cost allocation, as well as under different situation the total profit of supply chain.

本文从成本分摊的角度，探讨在两级供应链中利益在制造商和零售商之间的分配，以及在不同情形下的供应链总利益。

The segmentation of the network market has some differences contrasted with the same traditional consumable market based on the network market characteristic, therefore, the network retail merchant needs to seek new marketing strategies and marketing tools which are suit for the network marketing.

网络市场消费者细分同传统消费品市场细分基于网络市场特性出现了一定的差异性，因此，网络零售商需要寻找适合网络销售的营销战略和营销工具。